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Course Name : Bachelor in Sales and Marketing

Eligibility : 10 + 2 or equivalent in relevant stream

Program Duration : 3 Years

Programme fees : 36,000 /-

Management  and  Entrepreneurship 

Introduction of the Sector

Management is a key skill of getting things done through and with people, whereas Entrepreneur- ship is a mindset that requires creativity,  innovation

and professional  skills while addressing a new opportunity. The process of improving professional skills and knowledge of entrepreneurs

and to increase the number of entrepreneurs is the salient aim of the sector.

Bachelor in Sales and Marketing

Course Introduction

The course is meant to give the participant an initial understanding of what is sales, its brief history, the concept, and processes. The objective of this course is to give the participant an insight in to the various types of sales and its application to business.

Eligibility for Admission

The eligibility for admission to Bachelor in Sales and Marketing shall be 10+2 or equivalent, in any stream. opportunity. The process of improving professional skills and knowledge of entrepreneurs and to increase the number of entrepreneurs is the salient aim of the sector.

Career Prospects/Job Role

After completing Bachelor Sales and Marketing Management course, the graduate will be able to find jobs in sectors and establishments such as Retail Chains, Retail Stores, Supply Chain Management Firms, Advertising Firms, PR Firms, Branding Firms, Sales and Marketing Agencies Sales and Marketing Consultancy & Market Research Assistant.

Semester-wise Listing of Courses

Course Code Course Name Credits     Course Code Course Name Credits
GE 1.1 Functional English 4     GE 2.1 Basics of Economics and Markets 4
GE 1.2 Communication Skills - I 4     GE 2.2 Environment Sciences 4
GE 1.3 Computing Skills - I 4     GE 2.3 Ethics and Governance 4
SM 1.1 Understanding Sales 2     SM 2.1 Market Analysis 2
SM 1.2 Skills for Effective Sales 4     SM 2.2 Sales Process 2
TPA 1 Term Paper Assignment 2     SM 2.3 Methods of Effective Sales 2
          TPA 2  Term Paper Assignment 2
Course Code Course Name Credits     Course Code Course Name Credits
GE 3.1 Communication Skills - II 4     GE 4.1 Computing Skills - II 2
GE 3.2 Financial Literacy 4     GE 4.2 Basics of Accounting 4
GE 3.3 Basics of Legal and HR Policies 4     GE 4.3 Design Thinking 4
SM 3.1 Sales Distribution Network 2     GE 4.4 Organizational Behaviour 2
SM 3.2 B2B & B2C Sales 2     SM 4.1 Sales in Rural Markets 2
SM 3.3 Reimbursements and Incentives 2     SM 4.2 Use of Social Media for Sales 2
TPA 3 Term Paper Assignment 2     SM 4.3 Market Segmentation 2
          TPA 4 Term Paper Assignment 2
Course Code Course Name Credits     Course Code Course Name Credits
GE 5.1 Digital Literacy 4     GE 6.1 Entrepreneurship 4
GE 5.2 Health and Wellness 4     GE 6.2 Employment Readiness 4
GE 5.3 Personal Grooming 4     GE 6.3 Effective Workplace Skills & Competencies 4
SM 5.1 Retail Sales - I 6     SM 6.1 Retail Sales - II 6
TPA 5 Term Paper Assignment 2     TPA 6 Term Paper Assignment 2

 *The skill training component is 50% to 60% ranging from 600 hours to 720 hours per year depending upon the industry requirement.                          

Programme fees: Rs. 36,000/-per annum
Examination fees: Rs. 1,600/- per semester and Rs.3200 per annum
Caution Deposit (Refundable): Rs.5000
Convocation Fees: Rs.2000/- (In absentia Rs.2500/-)

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