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Course Name : Bachelor in Retail Management with Specialization in Automotive Retail (In Collaboration with Maruti Suzuki India Ltd.)

Eligibility : 10 + 2 or equivalent in relevant stream

Program Duration : 3 Years

Programme fees : 60,000 /-

Retail Association

Introduction of the Sector

Retailing is a vital part of the business industry that involves selling products and services to Consumers. With the tremendous growth of the economy, retail management has emerged as one of the fastest growing careers in India. The enormous expansion of the sector has thrown up a big demand for skilled professionals in the field. The Indian retail industry has undergone drastic changes with the consumers looking at convenience with multiplicity of choices under one roof. It has generated huge employment opportunities. This has changed the face of retailing in India. As the sector is booming in India, a career in retail sector is promising a growth potential for the ambitious youngsters.

Bachelor in Retail Management with Specialization in Automotive Retail (In Collaboration with Maruti Suzuki India Ltd.)

Programme Introduction

Bachelor in Retail Management with specialization in Automotive Retail is an undergraduate program that allows students to acquire excellent technical and soft skills in automobile sales. This unique course which is designed in collaboration with MSIL will enable the students to achieve fast-paced career growth in the automobile retail industry. The course curriculum covers full spectrum of business processes involved in automobile retail field that allows the candidates to learn about various aspects of retail business through OJT in Maruti Suzuki showrooms. In the first year, students will be required to attend class room training and in second & third year, students will be required to attend 5 days of OJT per week at Maruti Suzuki Dealership in Mumbai. Students will have an opportunity of ‘Earn while you Learn’ and get stipend for 24 months starting with Rs. 8000/- per month in the 2nd year and Rs. 9000/- per month in the 3rd year.

Eligibility for Admission

The eligibility for admission to Bachelor in Retail Management with Specialization in Automotive Retail shall be 10+2 or equivalent, in any stream.

Preferred Age: 18 years to 22 years.

(Min. 18 years age mandatory during the commencement of OJT in second year).

Admission will be through an 'Aptitude Based Entrance Test' and 'Personal Interview'.

Candidates with good communication skills (elementary knowledge in english) will be preferred.

Career Prospects/Job Role

Opportunity for also placement at Maruti Suzuki Dealerships and build a fast-paced career in automobile retail. Start career as a Relationship Manager and move up the ladder based on performance. This program is focused on imparting industry relevant technical and soft skills to the students, making them readily employable in the automobile retail value chain. Other job prospects comprise of Retail Departmental Manager, Retail Store Manager, Visual Merchandiser.

Knowledge provider for skill training

Maruti Suzuki India Ltd

Semester-wise Listing of Courses

Course Code Course Name Credits     Course Code Course Name Credits
GE 1.1  Functional English 4     GE 2.1  Basics of Economics and Markets 4
GE 1.2  Communication Skills - I 4     GE 2.2  Environment Sciences 4
GE 1.3  Computing Skills - I 4     GE 2.3  Ethics and Governance 4
RM 1.1  Introduction to Retail Store Operations 2     RM 2.1  In Store Cashiering & Merchandising Operations – II 2
RM 1.2  In-store Cashiering & Merchandising Operations– I 2     RM 2.2  Customer Relationship Management 2
RM 1.3  Retail Sales Process Management 2     RM 2.3  Basics of Automobile Technologies 2
TPA 1 Term Paper Assignment 2     TPA 2  Term Paper Assignment 2
Course Code Course Name Credits     Course Code Course Name Credits
GE 3.1  Communication Skills - II 4     GE 4.1  Computing Skills - II 2
GE 3.2  Financial Literacy 4     GE 4.2  Basics of Accounting 4
GE 3.3  Basics of Legal and HR Policies 4     GE 4.3  Design Thinking 4
RAU 3.1  Business Mathematics for Auto Retail 2     GE 4.4  Organizational Behaviour 2
RAU 3.2  Consumer Behaviour 2     RAU 4.1  Auto Accessories Sales 2
RAU 3.3  Retail Branding 2     RAU 4.2  Rural Retailing 2
TPA 3 Term Paper Assignment 2     RAU 4.3  Auto Finance and Auto Insurance Sales 2
          TPA 4 Term Paper Assignment 2
Course Code Course Name Credits     Course Code Course Name Credits
GE 5.1  Digital Literacy 4     GE 6.1  Entrepreneurship 4
GE 5.2  Health and Wellness 4     GE 6.2  Employment Readiness 4
GE 5.3  Personal Grooming 4     GE 6.3  Effective Workplace Skills & Competencies 4
RAU 5.1  Legal Aspects of Retail Business and Franchise Management 2     RAU 6.1  Pre-owned Vehicle Sales 2
RAU 5.2  Institutional Sales 2     RAU 6.2  Vehicle Maintenance (Service & Sales) 2
RAU 5.3  Value added Services (VAS-showroom hostess, ambience, tele-calling, negotiations, intro of ERP) 2     RAU 6.3  Spare Parts and Inventory Management 2
TPA 5 Term Paper Assignment 2     TPA 6 Term Paper Assignment 2

*The skill training component is 50% to 60% ranging from 600 hours to 720 hours per year depending upon the industry requirement.

Programme fees: Rs. 60,000/-per annum
Examination fees: Rs.1,600/- per semester and Rs. 3200 per annum
Caution Deposit (Refundable): Rs.5000
Convocation Fees: Rs.2000/- (In absentia Rs.2500/-)

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