Management, Entrepreneurship and Professional Skills
Introduction of the Sector
Management is a key skill of getting things done through and with people, whereas Entrepreneurship is a mind-set that requires creativity, innovation and professional skills while addressing a new opportunity. The process of improving professional skills and knowledge of entrepreneurs and to increase the number of entrepreneurs is the salient aim of the sector.
Post Graduate Diploma in Marketing
Programme Introduction
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. A course in marketing gives u an edge in your career as you have a much better understanding of how to cater for your clients based on their needs and wants.
Eligibility for Admission
- Any Graduate
- Working professional from Marketing/Sales and Administrative departments and personnel in other line departments/Strategic Business UNITS(SBUs) of Public Sector Enterprise
Employability/Skill enhancement
After attending this course, participants will have a clear understanding of how to measure and monitor the iron line traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business. The various roles that a participant shall be able to take up after successfully completing this programme-
- Digital Marketing Executive
- Sales Promotion Executive
- Marketing data Analytics Executive
- Marketing Co-ordinator
- Sales Support Executive
- Online Market Research Executive
Career Prospects/Job Role
After completing PG Diploma in Marketing the student will have an opportunity to serve as Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager etc.
Semester-wise Listing of Courses
| SEMESTER I | SEMESTER II | |||||
| Course Code | Course Name | Credits | Course Code | Course Name | Credits | |
| PGDM 1.1 | Basics of Sales & the Sales Process | 4 | PGDM 2.1 | Marketing Finance | 4 | |
| PGDM 1.2 | Marketing Techniques | 2 | PGDM 2.2 | Advertising & Promotion | 4 | |
| PGDM 1.3 | Management of Modern Trade Outlets | 2 | PGDM 2.3 | Branding | 4 | |
| PGDM 1.4 | Institutional Sales | 4 | PGDM 2.4 | Rural Marketing | 2 | |
| PGDM 1.5 | Digital Marketing | 2 | PGDM 2.5 | New Product Development and Pricing Strategy | 2 | |
| PGDM 1.6 | Sales Organisation, Sales for Management | 2 | PGDM P 2.6 | Project | 4 | |
| PGDM P 1.7 | Project | 4 | ||||
*The skill training component is 50% to 60% ranging from 600 hours to 720 hours per year depending upon the industry requirement.
Programme fees: Rs. 96,000/-per annum
Examination fees: Rs.2,500/- per semester and Rs. 5000 per annum
Caution Deposit (Refundable): Rs.5000