MANAGEMENT & ENTREPRENEURSHIP
Introduction of the Sector
Management is a key skill of getting things done through and with people, whereas Entrepreneurship is a mind-set that requires creativity, innovation and professional skills while addressing a new opportunity. The process of improving professional skills and knowledge of entrepreneurs and to increase the number of entrepreneurs is the salient aim of the sector.
Post Graduate Diploma in Digital Marketing
Programme Introduction
Digital Marketing’ is now an indispensable part of any effective marketing campaign, because of its targeted reach, customized messaging, low costs and huge availability of data for analysis. This program shall enable participants to get a wide as well as deep understanding of the subject and will be able to conduct marketing activities on a host of digital platforms.
Eligibility for Admission
- Any Graduate
Employability/Skill enhancement
After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business. On completion the students would be engaged in creating and planning campaigns, conducting keyword research, analyzing performance, and making data-driven adjustments to improve campaign effectiveness.
Career Prospects/Job Roles
The various roles that a participant can take up after successfully completing this programme are as follow:
• Digital Marketing Executive
• SEO Specialist
• Marketing Data Analytics Executive
• Digital Marketing Analyst
• Online Market Research Executive
Semester-wise Listing of Courses
| SEMESTER I | SEMESTER II | |||||
| Course Code | Course Name | Credits | Course Code | Course Name | Credits | |
| PGDDM 1.1 | Digital-Marketing Fundamentals | 2 | PGDDM 2.1 | Marketing Analytics | 4 | |
| PGDDM 1.2 | Search Engine Optimization (SEO) | 4 | PGDDM 2.2 | Social Media Marketing | 4 | |
| PGDDM 1.3 | Search Engine Marketing (SEM) | 4 | PGDDM 2.3 | Content Marketing & Google Ad Sense | 4 | |
| PGDDM 1.4 | E-commerce and lead generation | 4 | PGDDM 2.4 | Advertising & Promotion on Web | 2 | |
| PGDDM 1.5 | Self Service Technolo- gies in Digital Marketing | 2 | PGDDM 2.5 | Google analytics, GDN advertising | 2 | |
| PGDDM P1 | Project | 4 | PGDDM P2 | Project | 4 | |
*The skill training component is 50% to 60% ranging from 600 hours to 720 hours per year depending upon the industry requirement.
Programme fees: Rs.1,20,000/-per annum
Examination fees: Rs.2,500/- per semester and Rs. 5000 per annum
Caution Deposit (Refundable): Rs.5000