Summary
Course Name : Post Graduate Diploma in Digital Marketing
Eligibility : Any Graduate/ Working professional from Marketing / Sales and Administrative departments and personnel in other line departments/Strategic Business UNITS (SBUs) of Public Sector Enterprise
Programme fees : 1,20,000/- Per Annum
MANAGEMENT & ENTREPRENEURSHIP
Introduction of the Sector
Management is a key skill of getting things done through and with people, whereas Entrepreneurship is a mind-set that requires creativity, innovation and professional skills while addressing a new opportunity. The process of improving professional skills and knowledge of entrepreneurs and to increase the number of entrepreneurs is the salient aim of the sector.
Post Graduate Diploma in Digital Marketing
Programme Introduction
Digital Marketing’ is now an indispensable part of any effective marketing campaign, because of its targeted reach, customized messaging, low costs and huge availability of data for analysis. This program shall enable participants to get a wide as well as deep understanding of the subject and will be able to conduct marketing activities on a host of digital platforms.
Eligibility for Admission
- Any Graduate
- Working professional from Marketing / Sales and Administrative departments and personnel in other line departments/Strategic Business UNITS (SBUs) of Public Sector Enterprise
Employability/Skill enhancement
After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, they would be able to update their marketing campaigns to drive increased traffic to their business
Career Prospects/Job Roles
The various roles that a participant can take up after successfully completing this programme are as follow:
• Digital Marketing Executive
• Sales Promotion Executive
• Marketing data Analytics Executive
• Marketing Co-ordinator
• Sales Support Executive
• Online Market research executive
Semester-wise Listing of Courses
| SEMESTER I | SEMESTER II | |||||
| Course Code | Course Name | Credits | Course Code | Course Name | Credits | |
| PGDDM 1.1 | Digital-Marketing Fundamentals | 2 | PGDDM 2.1 | Marketing Analytics | 2 | |
| PGDDM 1.2 | Search Engine Optimization (SEO) | 2 | PGDDM 2.2 | Social Media Marketing | 2 | |
| PGDDM 1.3 | Search Engine Marketing (SEM) | 2 | PGDDM 2.3 | Content Marketing & Google Ad Sense | 2 | |
| PGDDM 1.4 | E-commerce and lead generation | 2 | PGDDM 2.4 | Advertising & Promotion on Web Google analytics, GDN advertising | 2 | |
| PGDDM 1.5 | Self Service Technologies in Digital Marketing | 2 | PGDDM P2 | Project | 4 | |
| PGDDM P1 | Project | 2 | PGDDM ST2 | Skill Training | 12 | |
| PGDDM ST1 | Skill Training | 12 | CDPNE | Domain Practicum | NC | |
| CDPNE | Domain Practicum | NC | ||||
*Domain Practicum - "Compulsory and Non-credit, non-evaluative component"
*The skill training component is 50% to 60% ranging from 600 hours to 720 hours per year depending upon the industry requirement.
Programme Fees: Rs. 1,20,000/-per annum
Examination Fees: Rs.2,500/- per semester and Rs. 5000/- per annum
Caution Deposit (Refundable): Rs.5000/-